The voice search techniques can consider is the future of SEO or not? Well, this could be the striking question in most of the marketing minds. The traditional SEO is not dead or what? A lot of question!
Voice search techniques evolving day by day and the optimization is not limited to keyword or phrases. The scenario of the keyword is changed hear and a lot of new objects has been added to the keywords.
When we check the webmaster tool, it shows us the keywords for which our content is ranking for. The Google will soon be launching the feature where we can track the voice search query for our content.
The scenario is different when we try to get the result through voice search. It is not like we are searching and entering keywords in search console. Actually, we are doing a conversation with the device.
The apple has launched SIRI, Google has launched Google Assistant or ok Google which is very popular among all ages in the mobile device. In the desktop, the Cortana is the feature for voice search.
Some stats about voice search
The adults are also performing the voice search. The total of 41% adults performs voice search per day.
The Amazon Echo, our personal voice assistant has given a fiction movie experience but is no longer a fiction. It is our personal assistant. The most searched voice searched query is “play song”.
The Cortana is the Microsoft product integrated with windows 10 which is considered as the most accurate for voice search
19 percent of the iPhone user use Siri almost every day according to HubSpot marketing.
37% use Siri, 23% use Microsoft Cortana, and 19 % use Alexa Aleast monthly according to Hubspot marketing
According to The Google CEO Sundar Pichai, 20 percent of the search query are from voice search. This shows us that voice search marketing is growing and expanding. We cannot ignore the voice search
Doing a voice search is much easy than doing it on the search console. There is a rise in the user who is performing a voice search for search query irrespective of the age
5 SEO techniques for voice search
1. No more keyword stuffing
Want to optimize your website for voice search? The traditional keyword stuffing is no longer going be used. Think about the Siri, Cortana, and Alexa. You are actually conversing them while asking for the results. The positive part of doing voice search is actually searching for the result you will only get one result for your query. Marketers should focus on the main point according to the searcher intent. The keyword stuffing is not going to work. Instead of stuffing keywords focus on the normal conversational keywords.
The Near me query has gained popularity and there is a rise as the Google confirmed it. Let’s take an example. If a user is intending to find the restaurant locally, obviously it would have been asked “restaurant near me”. The voice assistant will throw the result and show the results accordingly.
2. Confirm your Google Business Listing
The Google business is something that tells us the address and details of a business. While optimizing the Google 7 business; update your working hours and working day.
Let’s talk something about the Google assistant. Well, there is a not exactly fair review about the Google assistant. The Google is continuously updating the algorithm and trying to make things much better. A test performs by a website which tells us that how the Google is not throwing the answer for everything whatever the user intends to ask.
3. Updating the FAQ Page
The FAQ page is something which contains some questions related to the service or business. This is what marketers mostly ignore; update the FAQ page with relevant questions. For example
Suppose the searcher is intending to ask the question like “which is the nearest airport of some restaurant”. This information you can put on the FAQ page. This page can contain a lot of question according to the searcher intended.
Optimize the about section of the website. The about section is somewhere you can put a lot of relevant information about your business. As the Google’s algorithms search for most possible results for your search query.
4. Using of Structured data will help you
The structured data or schema markup helps you to structure your data. It tells the search engines that your data has been categorized into the different section. Just like we use hreflang tag to tell search engines that our websites are available in other languages. It helps the search engine to categorize your content as show result for the particular language.
Just like structured data tells search engines that the particular data has been categorized under the particular category. Thus, helps a lot to the search engine to extract and identify your data from the pile of the content. If you have a restaurant and you can update the schema and details of the restaurant, year of establishment, opening hours, closing hours, products, contact number etc.
5. The mobile-friendly websites
The reason for mobile-friendly websites is because most of the searches are now happening on the mobile phones. We all must have aware of the responsive websites; there is something new market of web development
The Google has announces AMP integration as a major factor of mobile-friendliness. The AMP integration in the websites provides the smooth running of the website in the smartphones
These are some strategies that we can apply for voice search. However, voice search is still unpredictable but the major search engines and companies are focusing on that thus, creating the possibility in the future. Many websites have confirmed that there will be a huge dependency on voice search over 2020. As it is still a Rubix cube for us